St. Luke's Partners with The Morning Call to Launch "My Community Guide"
Website Will Be Complete Calendar of Events in the Lehigh Valley
Bethlehem, PA (11/13/2008) - St. Luke's Hospital & Health Network is partnering with The Morning Call and themorningcall.com as the exclusive sponsor of My Community Guide, a free online community bulletin board spotlighting events in our community.
My Community Guide is a complete online calendar of events in the Lehigh Valley. The site, which is live the week of November 10, will offer the area's most comprehensive list of events. Community organizations are invited to post their events free of charge at Lvupcoming.com. Events can be posted following a simple registration process.
Beginning November 19, a full-page, full-color ad every Wednesday in The Morning Call's LIFE Section will feature the top five community events of the week, plus highlights from that week's online calendar. Readers will be referred to the Web site for full database of events.
My Community Guide's online calendar can be accessed at LVupcoming.com. From breakfasts to benefit sales and from speakers to school performances, My Community Guide at LVupcoming.com has it all on one easy to use website. Users can search for specific events, view by category or check out what's going on by day, week or month.
“St. Luke's welcomes opportunities to partner with other organizations for the benefit of our residents. St. Luke's is proud to sponsor a community calendar that will be informative and helpful, as well as provide a public service to the community and the readers of The Morning Call,” stated Ken Szydlow, St. Luke's Vice President for Marketing and Public Relations.
Timothy R. Kennedy, Publisher, President and Chief Executive Officer of The Morning Call, said that the new initiative fills a need in the community.
“Organizations in our community have long wished for this kind of resource – and we are providing it in partnership with St. Luke's,” Kennedy said. “Leaders in the non-profit community have told me, ‘If only there was a single place where all community events could be listed in one central calendar.’ My Community Guide is that wish fulfilled.”
St. Luke's Hospital & Health Network is a nationally recognized, regional, integrated network of non-profit hospitals, physicians and other health-related organizations providing care primarily in Lehigh, Northampton, Carbon, Schuylkill, Bucks, Montgomery, Berks and Monroe counties in Pennsylvania. The network includes four hospitals encompassing 734 licensed beds, more than 44,800 annual admissions, 1,224 physicians, 6,825 employees and 1,248 volunteers.
St. Luke's offers 76 medical specialties and has experienced more than 30 consecutive years of significant growth in admissions. The Network offers 19 outpatient physical therapy centers. The Network has formal affiliations with world-class institutions such as The University of Pennsylvania Health System and St. Christopher's Hospital for Children, both located in Philadelphia. St. Luke's and UPHS have successful cooperative agreements in trauma, cancer and medical education. St. Christopher's pediatric specialists work in cooperation with St. Luke's specialists to provide a full range of specialty services at St. Luke's North in Northampton County.
Nationally recognized for excellence, St. Luke's is the only hospital in this region ever chosen as one of the nation's best hospitals by Solucient (the nation's leading source of health care benchmark information, now known as Thomson) in its annual listing of the 100 Top Hospitals in the U.S. St. Luke's was named one of the nation's best hospitals in 1997 and again in 2001. St. Luke's has received more than 26 additional prestigious national awards for clinical quality and efficient management and has, on multiple occasions, been named one of the “Best Places to Work in PA.”
St. Luke's Hospital -- Bethlehem Campus (Fountain Hill Borough) was incorporated in 1872 and, at that time, was the only hospital between Philadelphia, New York City and the New York state border. Now a respected trauma center, the hospital was first opened primarily in response to the escalating number of industrial and mining accidents in the region.
THE MORNING CALL, Allentown, PA., is the Lehigh Valley's leading source of news and information in print and online, with a combined audience that reaches 77 percent of the market. Its Web site, themorningcall.com, is the region's No. 1 local website, delivering breaking news, features, events and advertising. The Morning Call also offers many niche publications, including a monthly lifestyle magazine, Lehigh Valley Living, and a free weekly tabloid and entertainment web site, Metromix, serving the 18-34-year-old audience.
